Sony Bravia 5 K-98XR50 98in Mini LED 4K HDR Google TV

Command the room with the Sony BRAVIA 5 K-98XR50, a monumental 98-inch Mini LED 4K HDR Google TV engineered for 2025. Designed for the ultimate home theater, this TV combines a colossal screen with cutting-edge Mini LED backlighting and Full Array Local Dimming to deliver extraordinary contrast, deeper blacks, and precise brightness control for a stunning, lifelike visual experience on an immersive scale.

Powered by Sony’s Cognitive Processor XR, the TV intelligently analyzes and enhances every element of picture and sound in real-time, optimizing color accuracy, detail, and depth to replicate how we naturally see and hear. With XR Triluminos Pro, enjoy a wider, more refined color spectrum that makes every movie, show, and game burst with vibrant, true-to-life hues.

The TV supports Dolby Vision and IMAX Enhanced for superior high dynamic range, along with Dolby Atmos for immersive, multidimensional audio that surrounds you. Acoustic Center Sync seamlessly integrates the TV speakers with compatible Sony soundbars for a unified, theater-quality soundstage.

Running on Google TV, you get a streamlined, personalized interface to effortlessly access streaming apps like Netflix, Disney+, and Prime Video. Use the voice remote with built-in Google Assistant to search content, control playback, or manage smart home devices. Gamers will appreciate HDMI 2.1, VRR, ALLM, and 4K/120Hz support for ultra-smooth, lag-free gameplay on a grand scale.

Designed with a sleek profile, robust stand, and eco-conscious materials, the BRAVIA 5 K-98XR50 combines monumental performance with modern, sustainable elegance.